Over time, Walton went on to open more Ben Franklin stores with the help of his brother, father-in-law, and brother-in-law. In 1954, he opened a store with his brother in a shopping center in Ruskin Heights, a suburb of Kansas City. He opened another in Arkansas, but it failed to be as successful as his other stores. Walton decided to concentrate on retail business instead of the shopping centers and opened larger stores which were called "Walton's Family Center."
Walton offered managers the opportunity to become limited partners if they would invest in the store they oversaw and then invest a maximum of $1,000 in new outlets as they opened. This motivated the managers to always try to maximize profits and improve their managerial skills. By 1962, Walton and his brother Bud owned sixteen variety stores in Arkansas, Missouri, and Kansas (fifteen Ben Franklin and the one independent Fayetteville store).
The first true Wal-Mart opened in 1962 in Rogers, Arkansas.
Wal-Mart eventually became the world's largest retailer.
Walton stated, "Each Wal-Mart store should reflect the values of
its customers and support the vision they hold for their
community." Wal-Mart has outreach programs led by local
associates who grew up in the area and understand its needs.
Wal-Mart tries to become involved in local communities by
allowing local charities to hold bake sales on store property,
and by offering scholarships to graduating seniors from local
high schools.